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Price is not our bottom line, quality is!

release time:2021-07-26 The number of clicks:314


【Case summary】The price is not our bottom line, the quality indeed. ("The price is not our bottom line, the quality is!") The sales manager Ma of Minte wrote this sentence on WhatsAPP with a North American customer who has known each other for more than a year After the "Minte Spirit", the customer placed an order in seconds! Two MC1250-150W laser cutting machines and three MC2500-300W laser machines ! This order quantity and speed are so refreshing, from the customer’s letter in the morning to the afternoon. PI officially placed a deposit. It took less than a day. What is the reason for this North American customer with "China Connect" to "make a big deal" without hesitation?


  The price is not our bottom line, the quality indeed. ("The price is not our bottom line, the quality is!") The sales manager Ma of Minte wrote this sentence on WhatsAPP with a North American customer who has known each other for more than a year After the "Minte Spirit", the customer placed an order in seconds! Two MC1250-150W laser cutting machines and three MC2500-300W laser machines ! This order quantity and speed are so refreshing, from the customer’s letter in the morning to the afternoon. PI officially placed a deposit. It took less than a day. What is the reason for this North American customer with "China Connect" to "make a big deal" without hesitation?

  01

  Today, the editor met in the workshop with Manager Ma, who was on-site to communicate with the technicians about the production of the machine, and asked her about the story behind this large order. It turns out that Mr. Brown, a North American customer, is a very powerful local agent. Because of his work relationship, he has been between the two countries for more than ten years. "This nickname.

  02

  Last year, because of work needs, he selected several manufacturers of acrylic laser engraving machines in China. We, Mingte, happened to have a customer who was his friend, and because it was a customer’s recommendation, Mingte became a candidate. One of the manufacturers. In a special period last year, Manager Ma and Mr. Brown communicated product details via email and WhatsApp. Mr. Brown recognized the quality and performance of Minte’s products, because his friends felt that they had bought and used them. Haocai recommended Minte to him, but Mr. Brown has been dealing with Manager Ma on price for a long time in order to get the most profit. As a professional and responsible senior salesperson of the company, Manager Ma adheres to the quality principle and bit the bottom line. In the end, she still insists on not letting go, because she believes that the salesperson is the salesperson who controls the quality and delivers the high-quality products to the customers. The greatest responsibility and respect for customers. Due to the price relationship, Mr. Brown finally chose another manufacturer whose price was much lower than ours, but the appearance of the machine looked very similar.

  03

  Of course, there is no friendship between buying and selling. Even though we did not succeed in the transaction this time, Manager Ma’s familiarity with the products, professionalism in processing technology, and sincere and sincere service attitude towards customers left a deep impression on Mr. Brown. Impressions and keep in touch all the time. At the beginning of April this year, Mr. Brown suddenly contacted the manager of Shangma and asked about the latest quotation of the product and related technical issues. He placed the order on the same day without saying anything. Later, Mr. Brown confessed to Manager Ma that since I bought the machine last year, various problems have been frequent. Even if the manufacturer guides customers online, it is impossible to start because the machine has too many faults and covers a wide range. Mr. Brown's customers even tried to dismantle and reinstall the entire machine to no avail. The machine is considered obsolete, and Mr. Brown has lost a lot of reputation and profit. Fortunately, Mr. Brown still has relatively deep customer support in the local area, so he will not re-select for this choice, and directly contact Manager Ma to place an order. Perhaps it was what Manager Ma said that moved him, or perhaps he has already cast a shadow on low-priced imitations. No matter what, we firmly believe that the most fundamental thing is the persistence of quality by our people. The quality control, the rejection of price wars, and the "say no" (say no) to defective products impressed this "China Connect" customer, won the customer's trust and reputation, and also laid a solid foundation for Minte's products in the North American market. Good brand foundation.